Tony Hawk’s Underground

AWARDS: – Editors Choice Award

In Tony Hawk’s Underground you can play as yourself, or as a pro skater like Tony Hawk, Rodney Mullen,Ryan Sheckler, Paul Rodriguez, Bob Burnquist and others. Players make their way through a true-to-life story that takes you from unknown local skate punk to fame and fortune as a superstar skater.

Black Sun worked to license 18 athletes and personalities and integrated them into the game. Black Sun was also responsible for licensing 33 Skateboard and lifestyle brands and integrating over 250 products into the game.  Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 5 million additional impressions for the game.

PUBLISHER: Activision / Nov 2003
PLATFORMS: Play Station 2, XBox, Game Cube, Play Station Portable, Game Boy Advanced