The Sega App was designed to be the mobile source of all news/videos/pics/social/live events pertaining to Sonic. Black Sun created a photo overlay feature. ” SONIC PIX” that allows fans to place their favorite Sonic characters into their pictures or in created scenes and share the photos via Facebook and Email. The app also featured select Sonic on-demand content such as videos, tv episodes, music, movies and contests. Utilizing Black Sun’s CMS and Scripting Technology Sega’s content creators were able to update content directly into the app.