Tony Hawk’s Underground

 Oct 12, 2003 - Games, Marketing/Licensing

Publisher: Activision
Platforms: Playstation 2, Xbox, GC, PSP, GBA
Released: Nov 2003

Tony Hawk’s Underground is a totally new breed of the Tony Hawk experience. We’re breaking the rules, delivering innovative new features and, this time, it’s all about the player – complete challenges and unveil the plot-twisting, true-to-life story that takes a player from unknown local skate punk to fame and fortune as the most popular skater in the world. Along the way, gamers will get off their boards and explore expansive new levels on foot or in vehicles. In this game, there are no rules…it’s all about the underground.

Services Summary: Activision
Black Sun Productions was responsible for the licensing and integration of 10 action sports brands and their products into the TH Underground game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 1 million additional impressions for the game.

“Overall, however, Tony Hawk’s Underground is a solid, if not a perfect, outing. The level design is virtually flawless, with a honed mixture of wide open and tight designs. The gameplay is still as stellar as ever: Neversoft’s brilliant collage of on-the-fly experimentation and lighting-fast trick-popping is still as addictive as any drug and as intoxicating as any exotic woman. If you’re a PS2 owner, go get it.” – IGN.COM 9.5/10

IGN.Com – Editor’s Choice Award