Tony Hawk’s Underground 2

 Oct 12, 2004 - Games, Marketing/Licensing

Publsiher: Activision
Platform: Playstation 2, Xbox, GC
Released: Oct 04

Tony Hawk’s Underground 2 is the action sports adventure game that picks up where THUG left off and takes you on a whole new quest as you meet up with top pros for intense skating action and the ultimate roadtrip. Team up with Hawk against Team Bam in an all-out skating blitzkrieg and travel around the world wreaking havok. In THUG2 you spend most of your time playing as yourself – dictating your own style and look of your character – you pick your clothes, decks , shoes and stickers, you can even have your own face in the game.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 9 pro skaters and 28 action sports brands into the TH Underground2 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 2 million additional impressions for the game.

“Basically, it’s more of the same, wrapped up in a slightly more sophomoric, mean-spirited package, thanks to the ubiquitous prescence of MTV bad boy Bam Margera. That’s not a bad thing, of course, as the game is still the best way to get the ollies out of your system without risking a broken ankle.” – Gamespy 4.5/5

“Neversoft has added new moves, created larger levels, and written a new storyline peppered with celebrities and punctuated with humor. It’s also brought back Classic mode, i.e. the two-minute timer, for fans of the original four games.” – 8.6/10