Tony Hawk’s Project 8

 Nov 12, 2006 - Games, Marketing/Licensing

Publisher: Activision
Platforms: Xbox 360, Xbox, PlayStation 3, PlayStation 2
Released: Nov 2006

Tony Hawk’s Project 8 challenges players to experience the intensity and pressure of skating against some of the world’s top pros in true to life competitions as they aim to become the #1 skater. With an entirely new gameplay engine, the trick-based gameplay features amazing, detailed character animations that react realistically on and off their boards, a new physics system, an innovative bail mode and the ability to move ramps and rails throughout the city.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 14 pro skaters and 40 action sports brands into the Endless Skater game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 50 million additional impressions for the game.