Tony Hawk’s Project 8
Platforms: Xbox 360, Xbox, PlayStation 3, PlayStation 2
Released: Nov 2006
Tony Hawk’s Project 8 challenges players to experience the intensity and pressure of skating against some of the world’s top pros in true to life competitions as they aim to become the #1 skater. With an entirely new gameplay engine, the trick-based gameplay features amazing, detailed character animations that react realistically on and off their boards, a new physics system, an innovative bail mode and the ability to move ramps and rails throughout the city.
Black Sun Productions was responsible for the licensing and integration of 14 pro skaters and 40 action sports brands into the Endless Skater game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 50 million additional impressions for the game.