Tony Hawk’s Downhill Jam

 Nov 12, 2006 - Games, Marketing/Licensing

Publisher: Activision
Platforms: Nintendo Revolution, Nintendo DS, GBA, PlayStation 2
Released: Nov 2006

Tony Hawk’s Downhill Jam is a multi-player, skateboard-racing game that puts you in control of top skaters in a high speed competition down the steepest terrains in the world! Select your player, grab your board and head to locations around the globe from real world locations like San Francisco to the rocky terrain of Machu Picchu for the ultimate in downhill racing. Using only your board and your racing skills to get you through each race, this will prove to be the fastest ride of your life! Choose to play as Tony Hawk or one of 7 original characters. Or create your own character with the Create-A-Skater feature.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 10 action sports brands and their products into the game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 5 million additional impressions for the game.