Tony Hawk Pro Skater 5

 Oct 20, 2015 - Games, Marketing/Licensing

Publisher: Activision
Platforms: XBoxOne, PS4, XBox360, PS3
Release Date: Oct 2015

The Tony Hawk franchise has sold over 40 million units to date and is the #3 best-selling sports game series of all time. The first four Tony Hawk’s Pro Skater titles are often listed among the best games ever made. Tony Hawk’s Pro Skater 5 brings the classic combo-driven skateboarding that built the series to a whole new generation of gamers with objective-based single-player and seamless online multiplayer action. Compete head-to-head with your friends on signature Pro Skater levels, take on challengers from around the world, or build and share your own skateparks for endless shredding.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 9 pro skaters, musicians Lil Wayne and Tyler the Creator, and 61 action sports and consumer brands into the THPS5 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 350 million additional impressions for the game.