Tony Hawk Pro Skater 5
Platforms: XBoxOne, PS4, XBox360, PS3
Release Date: Oct 2015
The Tony Hawk franchise has sold over 40 million units to date and is the #3 best-selling sports game series of all time. The first four Tony Hawk’s Pro Skater titles are often listed among the best games ever made. Tony Hawk’s Pro Skater 5 brings the classic combo-driven skateboarding that built the series to a whole new generation of gamers with objective-based single-player and seamless online multiplayer action. Compete head-to-head with your friends on signature Pro Skater levels, take on challengers from around the world, or build and share your own skateparks for endless shredding.
Black Sun Productions was responsible for the licensing and integration of 9 pro skaters, musicians Lil Wayne and Tyler the Creator, and 61 action sports and consumer brands into the THPS5 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 350 million additional impressions for the game.