Tony Hawk Shred

 Oct 20, 2010 - Games, Marketing/Licensing

Platforms: Xbox 360, PlayStation 3, Wii
Release Date: Oct 2010

Skate and Snow Pros: Tony, Geoff Rowley, Chaz Ortiz, Sean Malto, Lynz Adams, David Gonzalez, Corey Duffel  Stevie Williams, Travis Rice, Louie Vito and Torah Bright.

An all-new Tony Hawk experience created for a younger audience, SHRED allows players to GO BIG and feel the exhilaration of supersized skate and snowboarding using the game’s innovative, motion-sensing board controller right at their feet.  Featuring an arcade style look and feel where the bigger is better, SHRED is packed to the brim with larger-than-life moments and a veritable assortment of jaw-dropping tricks.  It’s time to get off the couch and SHRED!

Skate and Snow Pros:
Black Sun Productions was responsible for the licensing and integration of 11 pro athletes and 55 action sports brands into the TH SHRED game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 20 million additional impressions for the game.