Tony Hawk: Ride

 Oct 20, 2009 - Games, Marketing/Licensing

Publisher: Activision
Platforms: Xbox 360, PlayStation 3, Wii, Nintendo DS
Release Date: Oct 2009

Pros: Tony, Mike V, Ryan Sheckler, Rodney Mullen, Daewon Song, Dustin Dollin, Nyjah Huston, Steve Nesser, Paul Rodriguez, Mike Mo Capaldi, Lynz Adams,  Stevie Williams and Carabeth Burnside, Alex Olson and Christian Hosoi.

Tony Hawk: RIDE lets anyone experience the thrill of skateboarding thanks to its new revolutionary motion sensing skateboard controller! Give your thumbs a rest and discover why RIDING is the new way to play!

Services Summary:
lack Sun Productions was responsible for the licensing and integration of 15 pro skaters and 71 action sports brands into the TH Ride game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 7 million additional impressions for the game.