Tony Hawk: Proving Ground

 Oct 20, 2007 - Games, Marketing/Licensing

Publisher: Activision
Platforms: Xbox 360, PlayStation 3, PlayStation2, Wii, PSP
Release Date: Oct 2007

Pros: Tony, Bob Burnquist, Bam, Mike V, Ryan Sheckler, Rodney Mullen, Daewon Song, Jereme Rogers, Dustin Dollin, Nyjah Huston, Arto Saari, Stevie Williams and Vanessa Torres.

Description:
This skating experience gives you the freedom to truly define your character, story and style based on the choices you make, the path you select and the styles of skating you choose. What challenges will you take? What prizes will you seek? You choose how your reputation rises.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 14 pro skaters and 44 action sports brands into the THPG game. Black Sun created and managed a multi-tiered sponsorship program where the brands involved supported and cross promoted the game to their endemic communities resulting in 3.5 million additional impressions for the game.