Guitar Hero 5
Platforms: Xbox 360, PlayStation 3, Wii, NDS
Released: Oct 2009
Featuring the best variety and biggest rock stars of today combined with classic rock anthems, Guitar Hero 5 cranks it up again for video game rockers. For the first time ever, players can customize the make-up of their band by rocking with any combination of instruments in-game: whether it be two guitars and two drums, or three guitars and a microphone, any combination is possible, allowing players to experience music their own way.
Black Sun Productions was responsible for the licensing and integration of 3 footwear brands – Vans, Doc Marten’s and Converse into the Guitar Hero 5 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 10 million additional impressions for the game.