Platforms: Xbox 360, PS3, PC
Release Date: June 2013
Be fast, be first and be famous as the race returns in GRID 2, the sequel to the BAFTA-award winning, multi-million selling GRID. Experience aggressive wheel-to-wheel competition, advanced AI, stunning visuals, jaw-dropping damage and feel the thrill of racing iconic cars in a new word of evolving motorsport.
Black Sun Productions was responsible for the licensing and integration of 6 action sports brands into the GRID 2 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 500 million additional impressions for the game.