Grid 2

 Jun 06, 2013 - Games, Marketing/Licensing

Platforms:  Xbox 360, PS3, PC
Publisher:  Codemasters
Release Date:  June 2013

Description:
Be fast, be first and be famous as the race returns in GRID 2, the sequel to the BAFTA-award winning, multi-million selling GRID. Experience aggressive wheel-to-wheel competition, advanced AI, stunning visuals, jaw-dropping damage and feel the thrill of racing iconic cars in a new word of evolving motorsport.

Services Summary:
Black Sun Productions was responsible for the licensing and integration of 6 action sports brands into the GRID 2 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 500 million additional impressions for the game.

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ap12_flatfitty_02 ap12_nixon_03 ap12_zumiez_01 brand_skullcandy_02 brand_vonzipper_01 GRID2 Skullcandy