Band Hero

 Nov 03, 2009 - Games, Marketing/Licensing

Publisher:: Activision
Platforms:: Xbox 360, PlayStation 3, Wii, DS
Released:: Nov 2009

Description::
Brought to you by the makers of Guitar Hero, one of the best-selling video game franchises of all time, Band Hero features the hottest chart-topping hits from everyone’s favorite acts including Taylor Swift, No Doubt, Lily Allen, The All-American Rejects and Jackson 5. Headlined by some of the biggest names in music as in-game artists and playable characters, Band Hero is the ultimate party game to play on the road or at home, where players of all ages will be able to experience the signature, easy-to-learn but difficult-to-master Guitar Hero gameplay.

Services Summary::
Black Sun Productions was responsible for the licensing and integration of 5 action sports brands – Vans, Converse, Doc Martins, Etnies and Emerica – into the Band Hero 5 game. Black Sun created and managed a multi-level sponsor partnership program, leveraging in-game product placement and branding in exchange for cross promotional support of game both pre and post launch resulting in over 30 million additional impressions for the game.

 

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