Guitar Hero V

Golden Joystick Award for Music Game of the Year

Guitar Hero V features the best variety and biggest rock stars of today combined with classic rock anthems. For the first time ever, players can customize the make-up of their band by rocking with any combination of instruments in-game: whether it be two guitars and two drums, or three guitars and a microphone, any combination is possible, allowing players to experience music their own way.

Black Sun was responsible for the licensing and integration of three footwear brands, Vans, Doc Marten’s and Converse, into the game. Black Sun created and managed a multi-level sponsor partnership program that leverages in-game product placement and branding in exchange for cross promotional support of the game both pre and post launch. This resulted in over ten million additional impressions for the game.

PUBLISHER: Activision / Sept 2009
PLATFORMS: PlayStation 3, Xbox 360, Wii, PlayStation 2