The race returns in GRID 2, the sequel to the BAFTA-award winning, multi-million selling GRID. Players experience aggressive wheel-to-wheel competition, advanced AI, stunning visuals, jaw-dropping damage and the thrill of racing iconic cars in a new word of evolving motorsport.
BLACK SUN SERVICES: MARKETING & LICENSING
Black Sun Productions was responsible for the licensing and integration of 6 action sports brands including NIXON, Skullcandy, and Zumiez into the game. Black Sun created and managed a multi-level sponsor partnership program that leveraged in-game product placement and branding in exchange for cross promotional support of game both pre and post launch. This resulted in over 250 million additional impressions for the game.
PUBLISHER: Codemasters / May 2013
PLATFORMS: PlayStation 3, Xbox 360, Microsoft Windows